At P3, the keys to success start at the very first planning stages by setting strategies that will provide the direction and momentum for each project. In other words, how we plan and sculpt the natural environment of the communities is critical and fundamentally more important overall than the buildings themselves.

Working With the Laws of Nature

In master planning, it is important to listen carefully to what the land and environment is telling you it wants to be. Like a sculptor seeking to create a masterpiece from a slab of stone, we search to find the 'essence' of each site and ways to work with the natural lines and texture of that location – "not to fight it or try to impose something that shouldn't be there, or that feels unnatural."


The P3 Group of Companies has also established strategic landholdings elsewhere in Oxfordshire centred on Wallingford and the surrounding villages.

Working with the local community it will progressively bring forward proposals for development based on the underlying philosophies of Sir Terry Farrell's 10-Point Plan. These include key drivers, such as the proportion of green space (e.g., landscape as the primary infrastructure), to compliment what already exists in terms of continuity of shape and form, sustainability and community engagement.